WHAT is this ASSET?
Health and Wealth. That should be the aim for each individual and family. Why are so many people planful and disciplined about their money and investments, but then “wing” their fitness? Both finance and the human body are complex systems-they are both interconnected systems. The human body needs the same level of planning, monitoring, goal-setting, and investment as a financial asset. What if there was a fitness methodology and gym concept that created individualized fitness plans that empowered each member to steadily increase their fitness and well being with the same type of methodology that an investor and entrepreneur uses to build a profitable business?
Heroic Fitness Adventures has the gym concept and methodology to empower each member to build their body to peak performance and well being that-metaphorically-generates the “positive cash flow” of: strength, flexibility, cardiovascular stamina, regeneration, awareness, mindfulness, ease, and a felt sense of joyful aliveness.
Heroic Fitness Adventures (HFA) is a Recovery-Based fitness company that solves the chronic problem of random and incomplete fitness programs that stem from the problems of the industrialized world: sedentary lifestyles, mindlessness, poor nutrition, and lack of health education. HFA creates individualized, structured, and monitored fitness programs that systematically and organically foster increasing levels of health, fitness, and well-being over time using similar methods one would use with a financial planner to build a wealth strategy.
In addition, HFA, serves as the trusted fitness “watch dog” that provides a vetting process for all fitness products and services in the market place for its members to give them access to only the most scientifically validated and field tested tools and programming which accelerates their accumulation of health and well-being by removing the “fitness friction” of fads and gimmicks. We accomplish this through comprehensive programming: Effective goal-setting, biometric data, quarterly programming, scientifically grounded nutrition, strong and positive gym communities, ongoing member education, and premier fitness professional teams in each location that foster consistent community and support.
WHY build and grow this ASSET?
True capitalists solve problems in the marketplace and make the world a better place. The truth is that human beings are creatures of “novelty and pleasure”: that is our primitive nature. Humans are not naturally disciplined. Which is why the industry is plagued by fitness fads and short-term weight loss challenges that generate revenue through short-term novel programs and quick-fix gadgets, but fail to help the majority of people who engage in these programs to sustain and build health and fitness over a lifetime after the initial excitement has passed. The good news-and opportunity-is that human beings all have innate aspirational identities that drive them to become more and advance over a lifetime. In order for a person to tap into their potential and manifest their aspirational identity, they need systems of measurement, training schedules, programming, and social support and effective coaching. Long-term there is more satisfaction, meaning, and profit in fitness programming and services that aim to assist each client in elevating themselves to their true potential over their lifetime. People will invest more money year-over-year in advancing their health and fitness than they will spend managing their health decline due to fear and anxiety. Healthy and vibrant people are able to do more, become more, and are willing to invest significantly more money in health and fitness services to keep them advancing toward their individual potential. In order to achieve this, it takes planning and the building of structures and systems of support.
Eventually, some business will come along that generates exceptional profits from the continual advancement of millions of people, rather than profiting off the primitive desires of humans for pleasure and novelty which lead to their gradual health decline. Once this business manifests and is established the satisfaction, meaning, and profits will be exponential compared to the current standards for fitness offerings-this fresh model for fitness will become the new standard and lead the way. Heroic Fitness Adventures intends to be the company that leads the way…why not be the investor who sees the potential ahead of the market? Why not now? Why not you? Why not create this together?
Imagine an expanding network of comprehensive recovery-based fitness studios that grow organically through the Twin Cities, then Nationally, and then Globally…imagine this business solution growing like a “cardiovascular system” into every major city in the Twin Cities, then US, and the World: solving some of the most avoidable health conditions that are simply due to people living sedentary lives, eating unhealthy foods, and feeling chronically stressed.
Every experienced investor knows that the hardest component of a complete business system is to find that “Unique Entrepreneur” who is talented, skilled, and passionate enough to combine all the various resources (land, labor, and capital), finance, marketing, sales, systems, legal, products, services and then systematically build a complementary mission-based team to make everything work so it becomes a thriving and profitable business system and asset.
Billy Anderson is one of those rare entrepreneurial “gems.” It’s what he was born and made to do. Billy is the “Steve Jobs” of building comprehensive fitness systems that truly solve problems and elevate human beings to their health and fitness potential.
If our “What” and “Why” statements above resonate with you, you align with our company beliefs, and want to make money and meaning, then let’s have a conversation.
Book and “Investors Business Lunch” below to explore a business partnership.
Harmonize your life!
Billy and the Heroic Fitness Adventures Team